Full Service Marketing Agency

Full Service Marketing Agency

  • Bid Number: RFP 18-08
  • Bid Title: Full Service Marketing Agency
  • Category: BIDs, RFQs, RFPs
  • Status: Awarded
  • Additional Status Information: Opening Time 2:00 p.m.
  • Bid Recipient: World Design Marketing

Description:

SCOPE OF SERVICES

The purpose of this Request for Qualification (RFQ) is for the District to receive responses from qualified firms or agencies for marketing services to help create, promote, monitor and analyze an on-going marketing campaign that reflects the unique offerings of the community.

The marketing firm will be required to fulfill duties as directed by the Director of Community Services and General Manager. The approved contract for services will commence one the District’s Board of Supervisors makes their selection.

The management of the District has identified a need to develop and execute a marketing strategy for Sun ‘n Lake that increases awareness, stimulates demand for living at Sun ‘n Lake, implements a consistent communications and marketing message, increases online presence – both on the District’s website and social media platforms – and develops a highly effective marketing strategy to promote the Sun ‘n Lakes lifestyle to new residents.

Upon the execution of this marketing strategy, the agency will be expected to monitor and analyze the work and campaigns to meet the agreed upon objectives and redefine approaches as necessary. Together, the agency and the District will develop messages, track and analyze results, and refine the marketing strategy until both parties are completely optimized for maximum return on the District’s marketing investment.

Publication Date/Time: 11/14/2018 12:00 AM
Publication Information: Published in Highlands New Sun Nov 14, 2018 and Nov 21, 2018
Closing Date/Time: Open Until Contracted
Submittal Information: Please send in a sealed envelope labeled "RFP 18-08", Attention: T. Cannady per attached instruction
Bid Opening Information: 12/4/2018
Pre-bid Meeting: N/A
Contact Person: Please see Related Documentation.
Download Available: N/A
Fee: N/A
Plan & Spec Available: Please see Related Documentation.
Business Hours: 8:00 a.m to 4:30 p.m.
Fax Number: (863) 382-2988
Plan Holders List: Please see Related Documentation.
Qualifications: Please see Related Documentation.
Special Requirements: Please see Related Documentation.
Miscellaneous: Please see Related Documentation.

Related Documents: